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AIDA STORY

Jewellery with social impact

AIDA Impact is a jewellery brand that seeks to create sustainable and measurable social impact.

Our mission is twofold. For our customers, we offer beauty and joy through our high-quality, fine craftmanship jewellery that is made of natural materials in Helsinki. For our employees – who are immigrant and refugee women – we provide a gateway to working life, and a network in a new country.

AIDA is founded, run, and owned by women.

AIDA Impact is a jewellery brand that seeks to create sustainable and measurable social impact.

Elina Siira, the founder and CEO of AIDA

the founder and CEO of AIDA

Elina Siira

“I have been making jewellery all my life. I made my first pieces at the age of three or four. But then life happened and suddenly there was no more time for creativity — until my maternity leave in 2017. Motherhood also made me reflect upon my privileges; I was spending time at home with my baby in a safe country, with all the possible support around. I felt like I had won the birth lottery, unlike many others. I wanted to do something and spread the good.

At the same time, most European countries were receiving many new immigrants, and the public discussion on the topic was quite heated.  I was reflecting a lot on the fact that my own mother is an immigrant, and when I was a baby, she was in a new country, trying to learn the language and to eventually find her own place in the working life. Finding one’s place and a network in a foreign country is not easy for anyone, but it is particularly difficult for immigrant and refugee mothers. Motherhood as it is, can be hard and oftentimes lonely work.

I wanted to do something, no matter how small, that would somehow address this problem. I wanted to combine my love for making jewellery, my motherhood, my business background and my hope to make positive social impact. AIDA was born.”

Our mission is twofold

For our customers

We offer beauty and joy through our high-quality, fine craftmanship jewellery that is made of natural materials in Helsinki

For our employees

We provide a gateway to working life, and a network in a new country for immigrant and refugee women

ONE OF THE ORIGINAL QUESTIONS THAT KICKED OFF AIDA WAS

Could a pair of earrings change the world – even just a little bit?